For Instagram users, it has become common, at the end of the year, to create and publish their own “best nine” photos, the ones that reached more consent in terms of likes during the year. I had mine too, but this year I got used to understand a bit more on the Instagram algorithm, that, no surprise at all, not always rewards your best photos! Indeed, having a business account (everyone can upgrade for free to a business account) I got insights from Instagram in terms of “Coverage”, that roughly tells you how many people viewed a single photo on their screen! Dividing Likes by Coverage for each photo, you get a very interesting score that gives more information on how much a photo has been appreciated by your followers! Even more, I used Tableau software to understand nice things on photo characteristics, clustering them into 5 categories!

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